target market in ASHFORD target market ASHFORD

target market in ASHFORD

target market ASHFORD

target market in ASHFORD.Resist the temptation to be too general in the hopes of getting a larger slice of the market.
Try to describe them with as much detail as you can, based on your knowledge of your product or service.
Are your target customers male or female?
How old are they?
Where do they live?
Is geography a limiting factor for any reason?
What do they do for a living?
How much money do they make?
Most people can afford a carob bar.
What other aspects of their lives matter?
Now, you have to decide whether to market to socioeconomic status or to gender or to region or to lifestyle or to technological sophistication.
Further complicating matters, age no longer means what it used to.
People now repeat stages and recycle their lives.
You can have two men who are 64 years old, and one is retired and driving around in a winnebago, and the other is just remarried with a toddler in his house.
Generational marketing, which defines consumers not just by age, but also by social, economic, demographic and psychological factors, has been used since the early 80s to give a more accurate picture of the target consumer.
A newer twist is cohort marketing, which studies groups of people who underwent the same experiences during their formative years.
While pinpointing your market so narrowly takes a little extra effort, entrepreneurs who aim at a small target are far more likely to make a direct hit.